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Content marketing is a strategic approach to digital marketing that involves creating and sharing valuable, relevant, and consistent content to attract and engage a target audience. This content can take various forms, such as blog posts, articles, videos, infographics, podcasts, and more. The goal of content marketing is to establish your brand as an authoritative source in your industry, address the needs and interests of your audience, and ultimately drive customer engagement and conversions. Through effective storytelling and information sharing, content marketing can foster a deeper connection with your audience and encourage them to take desired actions, such as making purchases or subscribing to your services.